Zoya Aktar’s Film “Gully Boy”, inspired by the life of a Mumbai gully Rapper to hit the theatres in Feb 2019.

The powerful narrative of the songs written and vocalized by Vivian Fernandes has aroused the interest of millions since the beginning of his career in 2011. Better known as “Divine”, its lyrics awaken passions and in essence, express the reality of young Indians who find in their songs the description of realities they live daily.

The genre of RAP is traditionally associated with violence and the most turbulent paths of modern society. Divine with his deep lyrics managed to overcome this stigma by revealing the social essence of a musical genre that reaches to the deepest in the heart of new generations. Expressions such as "yeh mera Bombay" and "scene kya hai" became popular, while his videos were viralized a few hours after being uploaded. Some consider “Divine” to be a generational phenomenon.

The Dizzying Career of an Underground Rapper

Divine's hallmark is the content of his lyrics. The artist describes his first steps in hip-hop and RAP as "the approach to new rhythms through the creations of renowned international artists such as Tupac and Nass”. He later discovered the existence of devotional RAP in Lacrae's voice and struck by the deep devotional and social sense of his lyrics.

The nickname “Divine” is a statement in which Fernandes manages to distance himself from the most internationally known rappers and position himself as "unique in his style". His songs initially in English quickly returned to their native language Hindi, building a lyric easily recognized by young people. In fact, the incorporation of complete phrases in English within the lyrics of his songs such as "boys from the Naka" and even the famous "Gully gang boy" made his fans quickly identify with his unique style of RAP: The Gullies RAP.

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Sony Music and Apple Music

Divine's growing popularity aroused the interest of Sony Music India towards the year 2014. By that time Divine was already known for hits like "Yeh Mera Bombay", "Mere Gully Mein" in a joint production with Naezy a successful Mumbai rapper, and the overwhelming success of "Yeh Mera Bombay".

                                                       Click here to Listen to the song                        Click here to Listen to the song

The latter received the Rolling Stone India award for best video 2014. After signing with the prestigious label he produced his first single "Jungli Sher"