A woman's healthcare start-up has bagged a funding of $1 million USD in the seed round led by angel investors.
“There is a huge, unaddressed gap in women’s healthcare in India. If you look at the numbers, you see it — 500 million+ women, 50 percent of those women are between the age group of 18-35, which is the phase when a woman, along with everything else, is dealing with periods, possibly marriage, sexual intimacy, pregnancy, post-partum, and on her way to menopause. But nobody is looking at a woman as a whole. Just parts of her, and mostly just concentrating on periods. We want to change that.", when Karnataka’s Vaishnavi Raju said these words, it was so good to see how there is someone who is talking about women’s health issues – all in one go. As she rightly said, women’s health in various aspects is a cause of concern because most of the women either have less understanding of what is happening with their bodies and don’t realize until things go bad or do not have adequate resources to learn about how to cater to the changes happening in them at various stages. Especially 18-35 is the age group where most of the women need enough support to know about the care they must take of their own health. That’s where Vaishnavi Raju has stepped in to fill the gap in this area. Her start-up is growing like no other in the past one year and is on its journey to empower 100 million women to take charge of their health and wellness.
Strong Educational And Professional Background:
Vaishnavi Raju has completed her schooling from CHIREC Public School and graduated from 12th grade with Commerce as the mainstream subject. She went on to obtain her Bachelor’s degree in Business Administration from Singapore Management University in the year 2014. She has done an Executive Program in Capital and Private Equity from University of California, Berkeley. Post her education, she worked as an Investment Trainee at Catterton from 2014-16 and as an Investment Analyst for the next two years at Palmyrah Capital in Singapore. She was also the Investment Manager at iLabs Group Family Office. In December 2020, Vaishnavi, who has been observing the gap in the field of women’s health, laid foundations to Hera, a start-up that prioritizes women’s health.
Hera – For Her:
Hera, a women’s health company, is a start-up that holds importance on women’s health and focusses on intimacy, fertility, pregnancy, and general health. The company also makes products for intimacy, fertility, pregnancy maternity and general health. Their products are made with the right ingredients, correct dosages, and most absorbable forms and are created on the principle of clean nutrition, “backed by science, approved by doctors, and traced to the source”. Moreover, the users get weekly tips on health, daily reminders on vitamins, and unlimited chats with in-house doctors and nutritionists. The platform also offers health checks, clean products, and follow-up care including a range of tools to evaluate the user’s health and provides answers to common questions. The team has designed tools which are created under the guidance of doctors, nutritionists, and healthcare experts address the common problems faced by millions of women. Talking about Hera, Vaishnavi says, "Hera is designed for women and by women, and we are creating products as well as the content that women in India need. We hope to build a community that is one million plus women strong. We want to be the most trusted brand when it comes to women’s health in India”.
The Rising Growth Curve:
Hera has witnessed a growth of 1.5 times in the last year. Going forward, the organization is looking forward to introduce wide range of product portfolio dedicated to women. The start-up has recently raised $1 million USD in a seed round led by angel investors. Vaishnavi said that the funds shall be directed towards expanding the product offerings and to create a potential content platform in order to accomplish their mission to empower 100 million women to take charge of their wellness and health. The team of 41-60 aims to create inclusive content in multiple languages for women of every region beyond Tier-I and metro cities to the Tier-II cities. Furthermore, the start-up also is in plans to get its services accessible to women in semi-urban and rural areas in the days to come.
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